When you're setting up a campaign on Facebook, Twitter, LinkedIn, or any other social network's advertising platform, you're given a variety of main objectives to choose from: Engagement, followers or page likes, link clicks, and more. While all... (Read More)
Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet:
Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)
You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media!
Have a unique, event-specific hashtag. The key here is to research it first. You need to... (Read More)
Marketing has come a long way. Instead of trying to be the loudest in the room and making sure you're screeching like a carnival barker, sending one message to the whole world, you can be where your target audience is and customize your message for... (Read More)
One of the best forms of marketing occurs when a happy customer shares their good experience with others. People trust recommendations from friends and family more than they trust advertising by companies.
Word of mouth is a powerful way to boost... (Read More)
Content is one of your most precious assets. It’s what brings traffic to your website. It’s what compels visitors to take action once they’ve arrived. It’s what entices one-time customers to become repeat clients.
Since it is such a... (Read More)