- Have a unique, event-specific hashtag. The key here is to research it first. You need to make sure it hasn’t been used before or associated with something negative.
- Encourage attendees to tell the world they’re going. After they register include a “share on Facebook” button. Or write a tweet for them — with a call to action, like “Click to Tweet.”
- Answer back when your biggest supporters talk about the event on social media. Engage them in conversation.
- Offer discounts through social media and create social contests.
- Before the event interview the speakers or attendees and post those interviews on all your social media platforms. Ask the interviewees to post on their platforms, too.
- During the event give people a reason to take photos and share, share, share. For example, have a box of cool photo props available by the step-and-repeat.
- Give a sneak peak behind the scenes by sharing snippets of video.
- After the event, put any presentations up on SlideShare, releasing them once a day to keep people engaged.